Adam Alter

Adam Alter is an Associate Professor of Marketing and Psychology at New York University's Stern School of Business.

He is the author of two New York Times bestsellers, including "Irresistible." Alter's work focuses on decision-making and social psychology, with a particular emphasis on the impact of technology on human behavior.

He has been recognized as one of the "40 Most Outstanding Business School Professors under 40 in the World" and has written for prestigious publications such as The New York Times and The Atlantic.