Adina Grigore is the founder and CEO of S.W. Basics, an all-natural, sustainable skin-care line launched in 2011.
With a background in holistic nutrition and personal training, Grigore has worked in the wellness industry since 2007.
She graduated from the Institute for Integrative Nutrition and has experience as a private nutritionist, trainer, and workshop coordinator.
S.W. Basics has gained international recognition, featured in prominent publications like Vogue, O Magazine, and the New York Times.
Grigore's approach emphasizes DIY wellness and natural skincare solutions, reflecting her expertise in holistic health and sustainable beauty practices.
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