Alice M. Tybout
Alice M. Tybout is the Harold T. Martin Professor of Marketing at Kellogg School of Management.
Her research focuses on information processing and decision-making in consumer behavior.
Tybout has published extensively in academic journals and co-edited four books, including "Kellogg on Branding" and "Kellogg on Marketing." Her recent work addresses scandal management.
As a former chairperson of the Marketing Department, Tybout brings both academic and practical expertise to her field.
Her contributions span various aspects of marketing, from advertising effects to branding in the digital age, making her a respected figure in marketing education and research.
