Anthony W. Ulwick

Anthony W. Ulwick is an entrepreneur, author, and innovation theorist known for developing the Jobs to be Done framework and Outcome-Driven Innovation process.

He is the founder and CEO of Strategyn, a strategy and innovation consulting firm.

Anthony W. Ulwick has worked with numerous Fortune 500 companies to improve their innovation processes.

His approach focuses on understanding customer needs and desired outcomes rather than traditional market research methods.

Ulwick has written multiple books on innovation and has been recognized as one of the world's leading innovation experts.

His work has influenced product development and business strategy across various industries.