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Anthony W. Ulwick

  • Anthony W. Ulwick is an entrepreneur, author, and innovation theorist known for developing the Jobs to be Done framework and Outcome-Driven Innovation process.

  • He is the founder and CEO of Strategyn, a strategy and innovation consulting firm.

  • Anthony W. Ulwick has worked with numerous Fortune 500 companies to improve their innovation processes.

  • His approach focuses on understanding customer needs and desired outcomes rather than traditional market research methods.

  • Ulwick has written multiple books on innovation and has been recognized as one of the world's leading innovation experts.

  • His work has influenced product development and business strategy across various industries.

Books by Anthony W. Ulwick

Jobs to be Done Summary
Jobs to be Done
Theory to Practice
by Anthony W. Ulwick 2016 171 pages
3.73
500+ ratings
Business
Design
Entrepreneurship
What Customers Want Summary
What Customers Want
Using Outcome-Driven Innovation to Create Breakthrough Products and Services
by Anthony W. Ulwick 2005 256 pages
4.04
500+ ratings
Business
Entrepreneurship
Design
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