Arie De Geus
Arie de Geus was a Dutch business executive and author best known for his work on organizational learning and corporate longevity.
He spent 38 years at Royal Dutch Shell, where he held various management positions and eventually became the head of Shell's Strategic Planning Group.
Arie de Geus developed the concept of the "living company," which views organizations as living entities capable of learning and adapting.
His ideas on corporate culture, knowledge management, and long-term thinking have influenced business strategy and organizational development.
De Geus passed away in 2019, leaving a legacy of innovative thinking about the nature of successful, enduring companies.
