Bob Cinnamon

Bob Cinnamon is an author who specializes in making complex financial concepts accessible to a general audience.

His book, "How to Understand Business Finance," reflects his ability to break down financial jargon and principles into easily digestible information.

Bob Cinnamon likely has a background in finance or business, given his expertise in the subject matter.

His writing style is described as straightforward and engaging, using practical examples to illustrate key points.

While not much personal information is available about the author, his work suggests a passion for educating non-financial professionals about the basics of business finance and accounting.