Bob Lutz
Bob Lutz is a veteran automotive executive with a 47-year career spanning leadership positions at GM, BMW, and Chrysler.
Known for his charismatic personality and outspoken nature, Lutz is considered a "car guy" with a passion for design and engineering.
He rejoined GM as Vice Chairman at age 70, serving for nearly a decade.
Lutz is credited with revitalizing GM's product lineup and championing the Chevrolet Volt.
His industry expertise and controversial opinions have made him a prominent figure in automotive circles.
Lutz's writing style is described as direct and sometimes harshly condemning, reflecting his confident and opinionated persona.
