Brant Cooper
Brant Cooper is an author and entrepreneur known for his work in the lean startup movement.
He co-authored "The Lean Entrepreneur," which builds upon lean startup principles and provides practical guidance for entrepreneurs.
Cooper's expertise lies in customer development, business model innovation, and applying scientific methods to startup processes.
He is recognized as one of the "fathers" of the lean methodology alongside Eric Ries.
Cooper frequently speaks and writes about lean startup concepts, and has contributed to the evolution of lean thinking in business.
His work focuses on helping entrepreneurs navigate uncertainty and create value in rapidly changing markets.
