Brian Wansink
Brian Wansink is an American professor specializing in consumer behavior and nutritional science.
He serves as the Executive Director of the USDA's Center for Nutrition Policy and Promotion.
Wansink is renowned for his work on food psychology, coining terms like "mindless eating" and "health halos." His research focuses on how environmental factors influence eating habits.
Wansink holds an endowed chair at Cornell University and has authored numerous academic articles and books, including the bestseller "Mindless Eating: Why We Eat More Than We Think." He received the Ig Nobel Prize in 2007 and was named ABC World News Person of the Week in 2008.
