Bruce C. Greenwald

Bruce C. Greenwald is a renowned authority on value investing and economics.

He holds the Robert Heilbrunn Professorship of Finance and Asset Management at Columbia Business School, where he has taught value investing since 1993.

Greenwald is credited with revitalizing Columbia's value investing program, which was originally established by Benjamin Graham.

He has authored several influential books on investing and business strategy, including "Competition Demystified." Bruce C. Greenwald is widely respected in the investment community for his expertise in value investing principles and his ability to blend academic theory with practical application.

His work has significantly contributed to the evolution of value investing methodology in the modern era.