Carmen Simon, Ph.D., is a cognitive scientist and author of Impossible to Ignore: Creating Memorable Content to Influence Decisions.
With expertise in neuroscience and cognitive psychology, Simon focuses on helping individuals and businesses create content that is memorable and influential.
Her work combines scientific research with practical applications in marketing, communication, and decision-making.
Simon's approach emphasizes understanding how the human brain processes and retains information, allowing communicators to craft messages that resonate with their audience.
Her book has been recognized as one of the Top Business Books of 2016 by Soundview Executive Book Summaries, highlighting her impact in the field of business communication and content creation.
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