Chip Heath
Chip Heath is a professor of Organizational Behavior at Stanford University's Graduate School of Business.
He earned his B.S. in Industrial Engineering from Texas A&M and his Ph.D. in Psychology from Stanford.
Heath is known for his research on decision-making, organizational behavior, and idea communication.
He co-authored the bestselling book "Switch: How to Change Things When Change Is Hard" with his brother Dan Heath.
Their collaboration on "Made to Stick" and other works has made them influential voices in business and psychology, particularly in the areas of change management and effective communication strategies.
Books by Chip Heath
Made to Stick
Why Some Ideas Survive and Others Die
Business
Psychology
Leadership
Switch
How to Change Things When Change Is Hard
Business
Psychology
Self Help
The Power of Moments
Why Certain Experiences Have Extraordinary Impact
Business
Psychology
Self Help
Decisive
How to Make Better Choices in Life and Work
Business
Psychology
Self Help
Making Numbers Count
How to Translate Data into Stories That Stick
Business
Science
Communication
Made to Stick (Chapter 4
Credible): Why Some Ideas Survive and Others Die