Dan Ariely
Dan Ariely is a professor of behavioral economics at Duke University and MIT Media Lab.
Born in New York and raised in Israel, he suffered severe burns in a high school accident.
Ariely went on to earn degrees from Tel Aviv University, UNC Chapel Hill, and Duke.
His research focuses on human decision-making, particularly irrational choices.
Ariely is the author of "Predictably Irrational" and other books on behavioral economics.
He believes understanding irrational behaviors can have long-term benefits, despite potential short-term costs.
Ariely's work aims to model and measure how people make decisions in everyday life.
Books by Dan Ariely
Predictably Irrational
The Hidden Forces That Shape Our Decisions
Psychology
Business
Science
The Upside of Irrationality
The Unexpected Benefits of Defying Logic at Work and at Home
Psychology
Business
Science
The Honest Truth About Dishonesty
How We Lie to Everyone - Especially Ourselves
Psychology
Science
Economics
Payoff
The Hidden Logic That Shapes Our Motivations
Psychology
Business
Self Help
Dollars and Sense
How We Misthink Money and How to Spend Smarter
Psychology
Finance
Economics
Behavioural Economics Saved My Dog
Psychology
Economics
Science
Misbelief
What Makes Rational People Believe Irrational Things
Psychology
Science
Sociology
Amazing Decisions
The Illustrated Guide to Improving Business Deals and Family Meals
Psychology
Graphic Novels
Comics
The Irrational Bundle
Psychology
Economics
Science