David Schonthal

David Schonthal is an author and expert in innovation and entrepreneurship.

He co-wrote "The Human Element," which explores strategies for implementing new ideas by focusing on reducing friction rather than increasing motivation.

Schonthal's work draws on behavioral economics and psychology to provide practical insights for business leaders and change-makers.

His approach emphasizes understanding and addressing the underlying reasons for resistance to change.

Schonthal's expertise likely stems from his experience in both academic and professional settings, though specific details about his background are not provided in the given information.

His writing style is described as conversational and occasionally humorous, making complex concepts accessible to readers.