Donald D. Hoffman is a cognitive scientist and professor at the University of California, Irvine.
He received his Ph.D. from MIT in 1983 and has since made significant contributions to the fields of perception, evolution, and consciousness.
His research has earned him prestigious awards, including the Troland Award from the US National Academy of Sciences and the Distinguished Scientific Award for Early Career Contribution from the American Psychological Association.
Hoffman's work challenges traditional views on reality perception, suggesting that our senses evolved for fitness rather than truth.
His ideas have gained attention beyond academia, featuring in a popular TED Talk titled "Do we see reality as it is?".
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