Doug McKenzie-Mohr
Doug McKenzie-Mohr is the author of Fostering Sustainable Behavior, a book focused on community-based social marketing and sustainable behavior change.
He is recognized for his expertise in environmental psychology and the development of strategies to promote sustainable behaviors.
McKenzie-Mohr's work emphasizes practical, research-based approaches to designing and implementing effective behavior change programs.
His book has become a widely-used resource for professionals and students in sustainability and environmental fields.
McKenzie-Mohr also maintains a website intended to serve as a hub for sharing resources and information related to community-based social marketing, though its success in this regard is debated by some readers.
