Douglas Atkin

Douglas Atkin is the author of "The Culting of Brands: Turn Your Customers into True Believers." He has a background in marketing and advertising, having worked at agencies like Merkley Newman Harty.

Atkin's expertise lies in brand strategy and consumer behavior, particularly in understanding how companies can create loyal customer communities.

His book explores the similarities between religious cults and successful brands, offering insights into building strong consumer connections.

Atkin's work has been influential in the marketing world, prompting discussions about brand loyalty and consumer psychology.

His approach combines elements of sociology, psychology, and marketing to analyze brand-consumer relationships.