Douglas B. Holt
Douglas B. Holt is the CEO of Cultural Strategy Group and a former professor of Marketing at Oxford University.
He is known for his research on consumer culture theory and has published extensively in academic journals.
Holt's work focuses on cultural branding and its impact on consumer behavior.
His most notable books are "How Brands Become Icons" and "Cultural Strategy." Holt's expertise lies in understanding how brands can leverage cultural tensions to become iconic symbols.
His research has contributed significantly to the field of marketing, offering new perspectives on brand building and consumer engagement strategies.
