Eugene M. Schwartz
Eugene M. Schwartz was a renowned advertising copywriter specializing in direct-mail campaigns.
Born in 1927 in Butte, Montana, he authored 10 books, including the influential "Breakthrough Advertising." Schwartz created some of the most famous lines in direct-mail advertising, such as "Give Me 15 Minutes and I'll Give You a Super-Power Memory." He began his career as a messenger boy at Huber Hoge & Sons in New York City, rising to copy chief before starting his own business in 1954.
His expertise in crafting compelling copy and understanding consumer psychology made him a highly respected figure in the advertising industry.
