Frank Bettger
Franklin Lyle (Frank) Bettger was a salesman and self-help author born in 1888.
After a brief Major League baseball career, he found success in life insurance sales by applying enthusiasm and the Socratic method.
Encouraged by Dale Carnegie, Bettger wrote best-selling books on sales techniques and personal development.
His most famous work, "How I Raised Myself from Failure to Success in Selling," was translated into numerous languages and became a classic in the field.
Bettger also lectured widely and wrote about applying lessons from his baseball career to business success.
He passed away in 1981, leaving a lasting impact on the sales and self-help literature.
