Dr. Gad Saad is a Professor of Marketing at Concordia University, holding the Research Chair in Evolutionary Behavioral Sciences and Darwinian Consumption.
He has published extensively in fields including marketing, psychology, and evolutionary theory.
Saad has authored several books, including "The Consuming Instinct" and "The Evolutionary Bases of Consumption." He has been recognized for his teaching and research, receiving awards such as the JMSB Faculty's Distinguished Teaching Award and the Darwinism Applied Award.
Saad is known for his media presence, hosting "The Saad Truth" YouTube show and writing for Psychology Today.
His work has been featured in numerous media outlets, and he has been designated Concordia's Newsmaker of the Week multiple times.
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