Gary Armstrong Philip Kotler
Philip Kotler is a renowned marketing expert and author.
His book "Marketing Management" is the most widely used graduate-level marketing textbook globally.
Kotler has developed numerous marketing concepts, including atmospherics, demarketing, and megamarketing.
He believes marketing theory should extend beyond price theory to incorporate innovation, distribution, and promotion systems.
Kotler has consulted for large companies on marketing strategy and international marketing.
He regularly presents seminars worldwide on the latest marketing developments.
Kotler's contributions to the field have earned him the title "father of Marketing Management." His work has significantly influenced marketing education and practice on a global scale.
