Gavin Kennedy
Gavin Kennedy was a Scottish economist and negotiation expert.
He founded Negotiate, a company that commercialized his teaching methods.
Kennedy held professorships at Strathclyde, Heriot-Watt, and Edinburgh universities.
He authored influential books on negotiation and trained thousands of managers in his techniques.
Kennedy's academic background included economics degrees from Strathclyde and a Ph.D. from Brunel University.
Beyond negotiation, he wrote biographies of William Bligh and Adam Smith.
Kennedy was also politically active in the Scottish National Party during the 1970s, contributing to discussions on Scottish independence and running as a candidate in the 1979 General Election.
