Geoffrey B. West
Geoffrey West is a theoretical physicist and former president of the Santa Fe Institute.
His work focuses on applying physics concepts to biological and social systems.
West's research on scaling laws in biology, particularly the relationships between organism size and various physiological characteristics, has been groundbreaking.
He extended this approach to cities and companies, seeking universal principles that govern complex systems.
West's interdisciplinary work exemplifies the Santa Fe Institute's approach to studying complexity.
His ability to communicate complex ideas to a general audience has made his research accessible beyond academic circles, though some readers find his writing style verbose.
