Gerd Gigerenzer
Gerd Gigerenzer is a German psychologist renowned for his work on decision-making, heuristics, and bounded rationality.
As the Director of the Center for Adaptive Behavior and Cognition at the Max Planck Institute for Human Development in Berlin, he challenges the notion that cognitive biases lead to irrationality.
Instead, Gigerenzer argues that heuristics are adaptive tools for efficient decision-making.
His research spans various fields, including medicine and risk communication.
Gigerenzer's book "Bauchentscheidungen" (Gut Feelings) has been translated into 17 languages, bringing his ideas to a global audience.
He is married to Lorraine Daston and continues to contribute significantly to our understanding of human cognition and decision-making processes.
