Guhan Subramanian
Guhan Subramanian is the author of "Dealmaking." He is a business school professor with expertise in negotiation and deal-making.
Subramanian's work focuses on analyzing complex negotiations and auctions, drawing insights from real-world case studies.
He introduces the concept of "negotiauctions" to bridge the gap between auction theory and negotiation practice.
Subramanian's approach involves examining set up moves, rearranging moves, and shutdown moves in deal dynamics.
His academic background allows him to provide a theoretical perspective on practical business situations, though some readers find his analysis more academic than practical.
