James C. Makens

James C. Makens is an author and expert in hospitality and tourism marketing.

While specific biographical information is not provided in the given content, James C. Makens is recognized for his contributions to the field through his book "Marketing for hospitality and tourism." The book's popularity and multiple editions suggest that Makens has established himself as a respected authority in the industry.

His work is widely used in academic settings and by professionals in the hospitality sector.

Makens' expertise likely stems from extensive experience and research in marketing strategies specifically tailored to the unique challenges and opportunities present in the hospitality and tourism industries.