James Smith is a personal trainer turned author and social media influencer.
He gained popularity through his no-nonsense approach to fitness and lifestyle advice, which he shares on various platforms.
Smith's writing style is characterized by its straightforward, often vulgar language and relatable tone.
He draws from his own experiences and interests, including physics, martial arts, and mathematics, to illustrate his points.
Smith's target audience appears to be young adults, particularly men in their early twenties.
His work often challenges traditional self-help narratives, focusing on practical advice and personal accountability.
Despite criticism of his qualifications, Smith has built a significant following through his books and online presence.
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