Jim Taylor is an author with multiple entries in the Goodreads database, indicating he has written multiple books.
The specific Jim Taylor who authored "The New Elite" appears to be a marketing expert focusing on wealthy consumers and their behaviors.
The book explores the characteristics, spending habits, and mindsets of the "new elite" – primarily entrepreneurs over 40 who represent the top 1% of wealth holders.
Taylor's work aims to provide insights for marketers and businesses targeting affluent customers, offering a statistical approach to studying American wealth similar to "The Millionaire Next Door.".
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