John Grinder

John Grinder is a co-founder of Neuro-Linguistic Programming (NLP) and author of "Trance-Formations." He emphasizes the pragmatic nature of NLP, focusing on practical effectiveness rather than scientific proof.

Grinder views NLP as a method for understanding subjective experiences and cognitive processes, comparing it to jazz improvisation in its approach to behavioral art.

He acknowledges criticisms of NLP's pseudoscientific nature but maintains that its value lies in its ability to model excellence and shape perceptions of reality.

Grinder's work in NLP and hypnosis has been influential, though controversial, in the fields of communication, therapy, and personal development.