John V. Petrocelli is a Professor of Psychology at Wake Forest University, specializing in experimental social cognition and judgment and decision-making.
His research focuses on attitude strength, persuasion, bullshitting, counterfactual thinking, and metacognition.
Petrocelli is known for his work in the "Bullshit Laboratory" at Wake Forest, where he studies the psychology of bullshit and how people can better detect and avoid it.
His expertise in this field has led him to write about the science of detecting bullshit, aiming to help people develop critical thinking skills and navigate the complex landscape of information and misinformation in modern society.
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