Jonah Berger
Jonah Berger is a marketing professor at the Wharton School, University of Pennsylvania, and a bestselling author.
His research focuses on social influence and how it affects product and idea adoption.
With over 15 years of experience, Berger has published numerous articles in academic journals and consulted for Fortune 500 companies.
His work is frequently featured in popular media outlets.
Berger's books, including "Contagious: Why Things Catch On" and "Invisible Influence: The Hidden Forces that Shape Behavior," explore the science behind social trends and human behavior, making him a respected authority in the field of marketing and consumer psychology.
