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Jonah Berger

  • Jonah Berger is a marketing professor at the Wharton School, University of Pennsylvania, and a bestselling author.

  • His research focuses on social influence and how it affects product and idea adoption.

  • With over 15 years of experience, Berger has published numerous articles in academic journals and consulted for Fortune 500 companies.

  • His work is frequently featured in popular media outlets.

  • Berger's books, including "Contagious: Why Things Catch On" and "Invisible Influence: The Hidden Forces that Shape Behavior," explore the science behind social trends and human behavior, making him a respected authority in the field of marketing and consumer psychology.

Books by Jonah Berger

Contagious Summary
Contagious
Why Things Catch On
by Jonah Berger 2013 256 pages
3.98
31k+ ratings
Business
Psychology
Science
Invisible Influence Summary
Invisible Influence
The Hidden Forces that Shape Behavior
by Jonah Berger 2016 272 pages
3.69
3k+ ratings
Psychology
Business
Self Help
Catalyst Summary
Catalyst
by Jonah Berger 2020 288 pages
3.93
2k+ ratings
Psychology
Business
Self Help
Magic Words Summary
Magic Words
by Jonah Berger 2023 256 pages
3.9
1k+ ratings
Psychology
Communication
Self Help
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