Kenneth Roman
Kenneth Roman is a former chairman and CEO of Ogilvy & Mather Worldwide, a leading advertising agency.
He co-authored Writing That Works with Joel Raphaelson, drawing on their extensive experience in corporate communications.
Roman's background in advertising and business leadership informed the book's practical approach to effective writing.
He has also written other books on business and advertising, including "The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising." Roman's work emphasizes clear, persuasive communication as a crucial skill in the business world, reflecting his expertise in marketing and corporate strategy.
