Margaret Mark

Margaret Mark is an accomplished author and marketing expert known for her work on brand archetypes.

While specific biographical information is limited in the given content, her book "The Hero and the Outlaw" has made a significant impact in the field of marketing and brand building.

Co-authored with Carol S. Pearson, the book explores the power of archetypal stories in creating meaningful brand communications.

Mark's work is widely respected and has influenced marketing professionals, entrepreneurs, and researchers.

Her insights into the application of Jungian archetypes in modern marketing strategies have proven valuable and enduring, despite the book being published nearly two decades ago.