Mark Granovetter
Mark Granovetter is an American sociologist and professor at Stanford University who has been shaping modern sociology since the 1970s.
He is widely regarded as a foundational figure in both social network theory and economic sociology.
His most celebrated contribution is his theory "The Strength of Weak Ties" (1973), which explores how information spreads through social networks, revealing that loose acquaintances often provide more valuable connections than close relationships.
His work continues to influence sociology, economics, and organizational behavior across academic and professional fields.
Books by Mark Granovetter
Getting a Job
The finding that changed sociology: casual acquaintances land you jobs that close friends cannot.
Economics
Business
Career
Work
Social Justice
Getting a Job
The finding that changed sociology: casual acquaintances land you jobs that close friends cannot.
Economics
Business
Career
Work
Social Justice
Society and Economy
The economy doesn't run on rational choice alone. It runs on relationships, trust, and power.
Sociology
Economics
Business
Politics
Theory
Society and Economy
The economy doesn't run on rational choice alone. It runs on relationships, trust, and power.
Sociology
Economics
Business
Politics
Theory
The Sociology Of Economic Life
Markets don't float free of society. They run on trust, gossip, handshakes, and who you know.
Sociology
Economics
Business
Anthropology
Politics
The Sociology Of Economic Life
Markets don't float free of society. They run on trust, gossip, handshakes, and who you know.
Sociology
Economics
Business
Anthropology
Politics
