Michael D. Krause is the author of "Smart prospecting that works every time! win more clients with fewer cold calls." While specific information about Krause's background and expertise is not provided in the given content, his book focuses on sales techniques and strategies for improving cold calling success.
Krause's work aims to help salespeople increase their efficiency and effectiveness in client acquisition.
The book's approach emphasizes targeted prospecting, research-based techniques, and identifying the most promising potential clients.
Krause's writing style and methods appear to be practical and results-oriented, based on the positive reader reviews praising the book's insights and actionable steps.
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