Michael J.A. Berry
Michael J.A. Berry is an author known for his work in the field of data mining and analytics.
While specific biographical details are not provided in the given information, his expertise in data mining techniques is evident from his authorship of the book "Data Mining Techniques." Berry's writing style is described as clear and accessible, making complex topics understandable for readers with some technical background.
His work appears to bridge the gap between theoretical concepts and practical applications in business settings, particularly in marketing analytics.
Berry's approach to explaining data mining concepts has been well-received by both industry professionals and academics.
