Mike Kaplan
Mike Kaplan is the author of "Secrets of a Master Closer," a book on sales techniques and strategies.
While limited information is provided about the author in the given documents, it's clear that Kaplan has experience in sales and has developed his own 8-step sales process.
He emphasizes the importance of confidence, honesty, and problem-solving skills in sales.
Kaplan's writing style is described as clear and easy to understand, with practical examples and exercises included to reinforce concepts.
His approach focuses on guiding salespeople through the entire sales cycle, from prospecting to closing deals.
