Émile Coué
Émile Coué de la Châtaigneraie was a French psychologist and pharmacist who developed and popularized the concept of autosuggestion in the early 20th century.
His method, known as Couéism, centered on the repetition of positive affirmations to improve mental and physical well-being.
Coué's most famous phrase, "Every day, in every way, I'm getting better and better," became a cornerstone of his therapeutic approach.
He believed in the power of imagination over willpower and emphasized the importance of positive thinking in achieving personal goals and overcoming challenges.
Coué's work influenced the development of modern self-help techniques and contributed significantly to the field of positive psychology.
