Nathalie Laidler-Kylande

Nathalie Laidler-Kylander is the author of "The Brand IDEA," a book that focuses on branding strategies for non-profit organizations.

While specific biographical information is not provided in the given documents, her work suggests expertise in non-profit management, branding, and marketing.

Laidler-Kylander's approach emphasizes the unique aspects of non-profit branding, including the focus on mission and values, collaboration rather than competition, and the importance of stakeholder involvement.

Her book introduces the IDEA framework (Integrity, Democracy, and Affinity) as a guide for non-profits to develop and manage their brands effectively.

This approach reflects a deep understanding of the non-profit sector's unique challenges and opportunities in brand management.