Neil Rackham
Neil Rackham is a renowned sales expert and author best known for his book Neil Rackham's "SPIN Selling." He developed the SPIN selling method based on extensive research, observing over 35,000 sales calls.
Rackham founded Huthwaite International, a global sales training company.
His work focuses on complex, high-value sales in B2B environments.
Rackham's approach emphasizes understanding customer needs through strategic questioning rather than traditional closing techniques.
He has written several other influential books on sales and negotiation.
Rackham's research-based methodology has significantly impacted sales training and strategy across various industries worldwide.
