Philip Kotler
Philip Kotler is a renowned marketing expert and author, widely recognized as the father of modern marketing.
His textbook "Marketing Management" is the most widely used graduate-level marketing textbook globally.
Kotler has developed numerous marketing concepts and worked with large companies on marketing strategy.
He regularly presents seminars worldwide on the latest marketing developments.
Kotler's work emphasizes the importance of incorporating innovation, distribution, and promotion systems into economic analysis.
His contributions have significantly shaped the field of marketing, influencing both academic theory and practical application in business.
Books by Philip Kotler
Marketing Management
Business
Management
Textbooks
Marketing 4.0
Moving from Traditional to Digital
Business
Management
Buisness
Marketing 3.0
From Products to Customers to the Human Spirit
Business
Management
Economics
Marketing Insights From A to Z
80 Concepts Every Manager Needs to Know
Business
Management
Economics
Marketing 5.0
Technology for Humanity
Business
Corporate Social Responsibility
Doing the Most Good for Your Company and Your Cause
Business
Economics
Market Your Way to Growth
8 Ways to Win
Business
Winning Global Markets
How Businesses Invest and Prosper in the World's High-Growth Cities