Rajat Paharia

Rajat Paharia is an expert in gamification and customer loyalty.

As the author of Loyalty 3.0, he draws connections between video games, behavioral science, and business strategies.

Paharia's background includes founding Bunchball, a company specializing in gamification solutions.

His work focuses on using big data and motivation techniques to drive customer and employee engagement.

Paharia's approach emphasizes the importance of intrinsic motivators and the design of immersive experiences to foster loyalty.

His expertise in the field is evident through his practical insights and case studies presented in the book, reflecting years of experience in the gamification industry.