Richard Reed CBE is an English entrepreneur and author known for co-founding Innocent Drinks, a successful international smoothie company.
He pioneered "wackaging," the use of quirky messages on product packaging.
Reed later founded Jamjar Investments and authored "If I Could Tell You Just One Thing..." The book features interviews with remarkable individuals sharing their most valuable advice.
Reed donated the author's profits to mentoring and social inclusion charities.
His business acumen and philanthropic efforts have earned him recognition, including a CBE (Commander of the Order of the British Empire).
Reed's work demonstrates his commitment to innovation, entrepreneurship, and giving back to society.
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