Roberto Verganti

Roberto Verganti is a Professor of Management of Innovation at Politecnico di Milano and the founder of PROject Science, a consulting institute.

He is known for his work on design-driven innovation and has written extensively on the subject.

Verganti's research focuses on how companies can use design to create radical innovations that propose new meanings to customers.

His approach emphasizes the importance of engaging with a network of interpreters to develop innovative ideas rather than relying solely on user-centered design methods.

Verganti's work has been influential in both academic and business circles, particularly in the field of design management and innovation strategy.