Rod Judkins
Rod Judkins is an author and educator specializing in creativity and innovation.
He has written five books on these subjects, with his latest work titled 'Make Brilliant Work'.
Rod Judkins is a faculty member at the Royal College of Arts, where he serves as a lecturer.
His writing style has been described as humorous, relatable, and down-to-earth.
Judkins' books often feature anecdotes and examples from various creative fields, aiming to inspire and encourage creative thinking in readers.
His approach to creativity emphasizes the importance of embracing one's unique perspective and challenging conventional wisdom.
