Sandeep Dayal is a marketing expert and consultant who specializes in applying cognitive science to branding strategies.
In "Branding Between the Ears," he draws on recent advances in brain sciences to provide marketers with innovative approaches to building successful brands.
Dayal's background as a top consultant is evident in his creation of visual models and succinct takeaways.
His writing style is described as clear and engaging, with a touch of humor that makes complex topics more accessible.
Dayal's unique perspective combines scientific insights with practical marketing knowledge, offering readers a fresh approach to understanding consumer behavior and creating effective branding campaigns.
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