Sandra Matz
Sandra C. Matz, PhD is an assistant professor at Columbia Business School in New York City.
Her academic background includes visiting positions at University College Dublin, Stanford Graduate School of Business, and the University of Texas-Austin.
Matz holds a PhD in psychology from the University of Cambridge.
Her research focuses on the intersection of big data, human behavior, and psychological targeting.
As a leading expert in this field, Matz brings a decade of research experience to her work, exploring how digital footprints reveal human psychology and the implications of data-driven decision-making in various aspects of life.
