Steven Quartz

Steven Quartz and Annette Asp are the co-authors of "Cool: How the Brain's Hidden Quest for Cool Drives Our Economy and Shapes Our World." Quartz is a professor of philosophy and neuroscience at the California Institute of Technology, while Asp is a political scientist and expert on consumerism.

Their collaboration brings together insights from neuroscience, psychology, and economics to explore the concept of "cool" and its impact on consumer behavior.

The authors challenge traditional anti-consumerist views, arguing that consumption can be a solution to status-seeking behavior rather than a problem.

Their work has garnered attention for its interdisciplinary approach to understanding the biological and social underpinnings of consumer culture.