Sven Carlsson is a Swedish journalist and author who co-wrote "The Spotify Play" with Jonas Leijonhufvud.
As a business journalist, Carlsson has extensively covered the tech industry, with a particular focus on Spotify.
His work involves investigating and reporting on the inner workings of major technology companies.
Carlsson's approach to writing the book relied heavily on public sources and interviews with anonymous informants, as the founders of Spotify did not participate directly.
His journalistic background is evident in the book's detailed, factual style, which some readers found reminiscent of a long-form news article.
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